My new project is probably the most ambitious yet.

In 2008 I realized I needed a little bit more income. I started a project, and was soon earning 20 dollars a week from my weekend of tinkering. I saw potential, so I reached a little bit deeper, and published Screen Cleaner. I saw great success, and was making 20 dollars a day, after another weekend of tinkering. So I took some time to make Screen Cleaner more diverse, and add some more dogs, etc. and increased my revenue a bit more. I then realized that crap apps were the easiest way to money, but not the most effective, nor the most sustainable. I then returned to my first project, and made it nice enough that I’d use it on a daily basis. The return on these efforts were amazing. I soon was led to the conclusion that quality was much more effective and rewarding than the pursuit of a quick buck. And it seems that customers appreciate, and reciprocate this notion.

After doing several other projects (usually seeking another buck) I realized that I ‘wanted’ to return to making games. I had done one, using UIKit. Yuck. I decided to learn Cocos2D, and published Jeremiah. It’s a very simple game, but it taught me a lot about Cocos2D, as well as In-App Purchases, and iAd, and various revenue models. This project was probably the catalyst which caused me to re-focus my efforts on quality. Jeremiah hasn’t been amazingly successful, and it only took 50 hours to produce. A weeks worth of work, and it’s earning well over what I feel a weeks pay should be.

But I don’t want to spend a week publishing something which will return mediocre revenue. I’m in the pursuit of success.